Equipment Rental Business Plan

Now, three years later, Getable continues to serve those looking for construction rentals, from contractors to homeowners, and offers them a wealth of information and discount opportunities.

Business News Daily: Tim Hyer: Getable is the easiest way to rent construction equipment.

We position ourselves as “your equipment rental concierge” to take care of anyone who needs construction equipment – whether contractors, installation professionals, facilities managers, homeowners, etc.

Because the company was inspired by my experience renting bicycles, this happened to be our first product to really take off -- and also what inspired the name “Rentcycle.” As the business grew, we added all sorts of products for rent -- snow skis, limousines, bouncy castles, jackhammers.

After our second round of capital, our investors pushed us to focus on a single vertical.

We show an out-the-door price, something no one else does, and we leverage technology to be available on-demand 24/7.

Our app automatically sends alerts and notifications so you have a record of everything that happens and Getable gives three percent loyalty credit on every order which can be applied to future rental reservations.

Getable offers all users the sorts of perks that were previously only available to the largest construction companies. My wife and I were living in California, competing in a triathlon in North Carolina.

We needed to get our bikes to the race site and were appalled by the expense and hassle of shipping them cross-country.

When working on a brand new problem that no one has attempted to solve before, the possibilities are limitless -- as are the distractions.

We learned this lesson the hard way when we pivoted the business from “rent anything” to “rent construction equipment.” We are so much better off for this focused approach and I’d recommend the same to any startup company.

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