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Our agency was stuck in an up-and-down, on-and-off workflow where we couldn’t look for new leads while working on our old leads. Most agencies of any industry suffer the same trouble of having to choose between getting new clients or satisfying old ones.So from that point onward, I started looking for new, more streamlined methods for generating leads. Since the web was still young and unfamiliar, I was able to incorporate SEO techniques before our competitors and I took advantage of early Google Adwords before it was even called “Google Adwords.” Soon enough, we were receiving hundreds of thousands of leads from all over the country.The best way to have your cake and eat it too is using freelancers.
Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions.
Not sure if you’re covering enough ground with your current list of questions? We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency.
But that was the job, and—like clockwork—every 200 disappointments led to someone finally saying, “yeah, I’d be interested in selling my property.” The technique of cold calling worked at drumming up business, but presented another problem in its place.
When we were actually working on selling real estate, we didn’t have time to canvas for new business.
We’ve already reached similar highs by helping our clients net tens of thousands of leads and earn millions of dollars in revenue.
This time around I could breath a lot easier because I know an agency’s success isn’t about the amount of resources you have going into it, but about making smarter decisions and following the best practices.Many of them are questions that our clients have asked us—or that we wish would come up more often! Save it for later: Jump to a section: The Display Network will show your ads to millions of websites, and uses contextual targeting based on your keywords or campaigns topic to place the ads.You can show your ads to specific websites, online videos, mobile website, and even apps.And it’s that wisdom that I want to share with you today.Below, I’ve outlined the three most important tips that helped me start a digital marketing agency, keep it afloat and ultimately succeed.It was precisely that encompassing view of business that allowed me to be named on Inc 500’s list of fastest growing companies two years in a row.Now, I’m poised to do it over again with my new digital agency, Conklin Media.These strategies aren’t taught in school, so use them to give you the benefit of experience even if you’re just starting out.In the late 90s/early 2000s, business demanded a little more elbow grease.Placing an emphasis on lead-generation is one of my personal keys for success, especially considering how many other digital marketers don’t devote enough resources to it.While both SEO and Adwords have gotten more complex since my humble beginnings, there are still plenty of underutilized techniques to keep your company flush with work: On the logistical side of running a digital agency, you need to finance a highly effective workforce at a low enough overhead to survive.