A CMS that is aligned with the business goals and serves its stakeholders pays for itself, and can be seen as a competitive advantage.
Of course, this applies only if it is implemented correctly.
Thankfully, a sound CMS protects the value of content by automating publication processes; building in workflow, approvals and timed content publication; and giving control back to the appropriate business experts.
This experience can be enhanced by smart integration with other systems offering the powerful promise of personalized content.
Content can be managed across multiple sites and assets shared, with the option of alternative designs on a campaign microsite, for example.
As a company asset, content is most valuable when it is kept up to date, and is accurate and easy to find.
When properly implemented, the CMS should be considered a marketing asset, helping to enforce corporate branding compliance.
Further, intelligent use of templates and stylesheets allows content to be separated from presentation to create pre-approved designs.
The ‘content’ we refer to in a web-based Content Management System (CMS) is any company asset that exists in electronic format, that is, text, images and rich media.
It includes other assets such as style sheet templates and the content derived from integrated systems via either integration or syndication.