Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.
But your customers will also want to know other details: can they let the property while they’re not using it, for example?
An essay conclusion needs to use rhetoric to emotionally connect with the reader in some way.
And this is done through the use of certain language and the way the information is presented.
Your audience is a set of moderately well-off individuals who regularly take expensive holidays.
But, they’re not sure they can afford to buy a second home in the Caribbean.
The conclusion to an essay is the most purely rhetorical part of the entire piece.
By “rhetorical”, we mean a conclusion’s (and indeed the entire essay’s) ability to convince or persuade the reader of certain outlooks or arguments.
If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.
And those are the last things you want your reader to take away from reading your essay!