Child Care Centre Business Plan

Child Care Centre Business Plan-31
Yes you love working with children…BUT, you are also running a business whether that is as a sole operator running a family day care from home or a community or commercial long day care centre.

Yes you love working with children…BUT, you are also running a business whether that is as a sole operator running a family day care from home or a community or commercial long day care centre.You need to compete in today’s growing early years market. You have to clearly show WHY you should be a parent or carer’s first choice to visit.Click below to download it now then keep reading for how to use it!

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Creating a brand helps to build your reputation as it will highlight those promises you have been making and the experiences of other customers…So never, ever feel guilty about thinking in terms of your service being a business.It can be a great business meeting all of the values you list as important and you are indeed an early childhood professional – but it is still a business.Because I have been there, done that in both the centre and family day care professions always with limited time and a small budget.I’m not saying it’s easy but we are talking about your business.So at times you need to take the sunhat off and put the x-ray googles on instead. Involve Everyone in the overall (and ongoing) marketing strategy.This is not just about the educators working in your service (if in family day care it’s not just about you either! A successful and consistent marketing strategy that brings in results for you will depend to a large degree on everyone that is involved in your service being clear about the marketing actions, behaviour, goals, and work quality expectations.Are you a early childhood educator with a passion for working with children?Do you have a strong interest in maintaining cultural heritage amongst youngsters?so you better make sure they match and are consistent because your credibility quickly becomes part of your brand!So how do you start the process of building a brand for yourself? There are many tactics you can use to help get your brand out there and keep those new enrolments coming in.

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