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If the proposal is rejected at this point, it will be returned to you.If it is accepted for consideration, the project will be turned over to a junior member of the firm for further evaluation and diligent research.
Few people would say that IBM's products are technologically superior.
However, everyone acknowledges that IBM still has a strong, seasoned, well-oiled marketing organization and plan, which keep the company very competitive.
This one- to two-page summary clearly states what the company is going to do, what the market potential is, how the company plans to achieve market penetration, the time period involved, the product/service plans, the amount of money needed and how that money will be used.
The second most important section of the business plan is the business summary.
This part of the proposal includes corporate objectives and strategy; a market summary with product/service objectives; unique technology involved; a plan of operation/action; a financial summary and investment requirements.
The executive and business summaries are the most important part of your proposal because few senior funding officials will read beyond these areas.Editors and publication research staffs spend considerable time monitoring the market, products, trends and needs.By knowing who and what to ask, you can usually find a significant amount of valuable information at no cost.Since many people feel that marketing is as important than technology (if not more so), include an aggressive marketing and promotional program.The product/service section should clearly show the firm's intentions to be bold and dramatic in its efforts to achieve market share.Keep in mind that funding people look at the total picture and evaluate every portion in detail. The people putting out the hard cash just want to do everything possible to ensure that the company will succeed so that they can get the return on investment they need.At times, part of their contingency plan will include replacing certain members of your team with individuals of greater strength. After all, some people have great ideas but can't execute them.The background section is a historical discussion of the company and its founders.It includes a discussion of the current management team, as well as any additional people you will need and when you expect to add them.This type of proposal includes a summary at the top and expanded sections toward the base.After you get through the legalities and disclaimers, the most important part of your plan should be given the executive summary.