What will motivate customers to switch to your product and/or service?
How would you describe a typical customer for your product and/or service?
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Executive Summary IT-Advisers seeks funding for a new information technology (IT) and consulting company specializing in the marketing of high technology and IT-products in international markets.
Its founders are former marketers of consulting services, application software, mobile and smart-phone apps, cloud-based applications and market research, all in international markets.
The company seeks reasonable funding for the project, e.g bank credit, equity loan or venture capital investment Executive Summary The purpose of an executive summary is to summarize the highlights of the plan and to provide a brief snapshot of the company.
Give the reader a fix on the size and type of the company, its management team, the products and services it offers, also some basic information about the industry, the size of the target market, funding sources, and the financial goals of the business.
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