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Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.
Keep the presentation free of hyperbole, or your plan will appear more fanciful than realistic.
A description of the business model makes an effective start for your business plan.
Length can vary from one page for a dense abstract to the venture summary style of approximately 10 pages.
Venture summaries are used in marketing your idea to venture investors and others who will respond better to charts, pictures and an evocative approach to describing your business.
Your business plan outline is the first step in organizing your thoughts.
And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.
"Marketing Model" contains a section titled "Target Market" in which you describe the demographics, psychographics and buying habits of your target market and why your product and service will appeal to it.
Next, "Marketing Plan" is a detailed description of your marketing strategy and tactical methods of attracting business.
If you’re looking for funding for a new or existing business, you need a business plan.
Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.