A business plan technically contains and reflects the individual plans for the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc.
Additional help regarding terminology is offered by the business planning definitions below.
Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.
Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer.
example of estimating and setting aside money to pay taxes1.30.
template and structure for a feasibility study or project justification report1.31.Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to become a generic (general) term to refer to them.I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy.Sometimes people use the term business plan when they are referring to a project.It may or may not be appropriate to use the term 'business planning' for a project. implications for IT, premises, and reporting systems1.26. establish systems to measure customer service and staff performance1.25.Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'.In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan.Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc.This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it.