If you have the option of working with multiple media outlets, gather quotes from a few so that you can compare and contrast their services and value.
Don’t overlook the importance of your marketing plan.
Are they prone to discounting, aggressive advertising or special offers?
You can be assured they will use a combination of all of the above once you flip over your open sign. Draft Your Brand Positioning Statement You need a clear idea of what sets your company apart because that is what will bring customers through your doors.
If done correctly, your marketing plan is so much more than a budget and strategies.
It can serve as your guide to identifying and reaching your customers and staying engaged with them.To start this process, complete these four steps first. Determine Why a Customer Would Come to You This means more than just restating your product’s or business’ mission statement.You want to clearly define the purpose behind a customer choosing you over a competitor.Information may be abridged and therefore incomplete.This document/information does not constitute, and should not be considered a substitute for, legal or financial advice.Almost as important as your marketing plan are the results.You need to make sure you can measure it so you can determine success or failure. Strategies and Tactics Using your marketing goals as a blueprint, determine the strategies and tactics you will use to achieve them. Marketing Budget This is the last and likely trickiest piece of the plan.One of the most essential of these startup responsibilities is marketing.Creating a marketing plan for your new business is one critical aspect in building a business that survives its first year.A small business marketing plan can be as robust or as lean as you want.At the minimum, it should include a description of who your customers are, how they get information and where you can reach them.