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But there are several compelling reasons to consider writing a business plan, even if you don’t need funding.
Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.
As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.
The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.
Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.
Business Plan For New Business
If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.This business plan was given to everyone working on the project, from the photographers to the marketing team to the developers. It worked pretty well the first time, and even better this time around.” Shopify Academy Course: How to Get Started on Shopify Looking for a guided tour of Shopify?Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.Here are some of the components you should include in your company overview: Some of these points are statements of fact, but others will require a bit more thought to define, especially when it comes to your business’s vision, mission, and values.This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.To define your values, think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors.Now consider how you’d like to conduct business with each of them.