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Your goals may be aggressive, but they should also be realistic.“It’s OK to be optimistic if you can justify it,” Allen says.
If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.
[Back to top] Now that you’ve written your business plan, here are some tips to help your hard work stand out: Avoid over-optimism: If you’re applying for a business loan at a local bank, the loan officer likely knows your market pretty well.
We believe everyone should be able to make financial decisions with confidence. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. It contains important information including its registered name, address of any physical locations, names of key people in the business, history of the company, nature of the business and more details about products or services that it offers or will offer.
To do this, many or all of the products featured here are from our partners. A strong, detailed plan provides a clear road map for the future, forces you to think through the validity of a business idea, and can give you much greater understanding of your business’s financials and the competition. It spells out exactly what you’d like to accomplish, both in the near term and over the long term.
You can also discuss current or pending trademarks and patents associated with your product or service.
[Back to top] This is simply an explanation of what your marketing strategy is and how you will execute it.
Providing unreasonable sales estimates can hurt your chances of loan approval.
“They know what you can expect sales to be for that type of business in that market,” Allen says.
It should include a mission statement, which explains the main focus of your business, as well as a brief description of the products or services offered, basic information such as ownership structure, and a summary of your plans.
Appendix Business plan tips and resources This is the first page of your business plan.