Business Plan Assignment

Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.

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We are also starting to see that same trend with software...(add relevant information) To hold costs down as much as possible, we concentrate our purchasing with Hauser, which offers 30-day net terms and overnight shipping from the warehouse in Dayton.

We need to continue to make sure our volume gives us negotiating strength.

It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.

It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.

Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.

For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.

We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.

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