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the winner of the “most beat-up bike” theme landed themselves a brand new ride). also offer unique discount codes on ‘Facebook Fridays’ and encourage followers to like posts to reveal sneak previews of new products. Remember, marketing doesn’t always have to be about you and your brand.People know when they’re being sold to, and they don’t enjoy it.Access thousands of our most recent online marketing resources here.
I do, especially when those case studies are about social media and content marketing.
At one point, I used to share examples I came across via Twitter using the hashtags #retailexp and #practicalmktr. Eventally - in September 2011 - I created a first compendium in an article titled 100 Case Studies: Social Media Marketing Examples.
And too many benefits in the absence of marketing proof elements can ring hollow in today’s increasingly sceptical marketplace.
We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic.
Here are three reasons: Now let’s look at how to structure and effectively promote a case study, and then some marketing case study examples for you to replicate.
Here’s the case study structure we’ve adopted which has proven effective: You can see more examples of different implementations of this concept on our online marketing case studies page. Here are some of our favourite promotional methods: We’re routinely seeing CEOs of Australian hi techs with turnover of million to million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. Of course, the value you provide doesn’t have to be monetary.It could be based on information or advanced access to your products or services. The opportunity to expand your brand reach through Facebook is huge.A year later, on September 4th, 2012, I published a follow up article detailing Fast forward to 2017.Social media and content marketing have evolved considerably. But how do you use that presence to get results that make a difference for your business? Most people browse Facebook for fun, to catch up with their nearest and dearest and share snippets of their lives with their wider social network. So how does your brand bridge the divide between a business that wants to boost its bottom line and an audience that wants to have fun? With an astonishing 2.01 billion monthly active users, there are compelling reasons for your brand to nurture an active presence aboard the social media giant.Making the most of the public’s penchant for pictures is Arizona-based bicycle manufacturer State Bicycle Co., who create beautiful visual content for their followers to ogle. Disney Parks has a long-standing partnership with Make A Wish Foundation.Keen to grow their Facebook audience and boost online sales at statebicycle.com, the company came up with a number of ways to reach out to cycling lovers. attribute 0,000 in annual sales to coupon codes and traffic from Facebook. To shout about it the marketing folk at Disney came up with a wonderfully simple idea.But a bunch of well aimed marketing case studies can often tip the scales in your favour.“Sell benefits, not features” is good advice, but benefit-rich copy can actually prospects who haven’t reached the decision stage yet.