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It’s commonly used as a piece of marketing content and can be incredibly useful since it helps would-be clients understand how the agency or professional has excelled in the past.Virtually every successful online company uses case studies, and Express Writers is no different!If you’re going to use a combination of both the first and the third person, though, be sure that you’re enhancing the third-person parts with direct quotes from the client, as straight third-person voice can sound overly narrated after a while.
If you’re one of the many individuals who wants to learn how to write a business case study, but just aren’t sure where to get started, my simple guide is here to help you step-by-step – another installment of our #howtowrite series!
A case study is a piece of content, published by a company, that outlines their success or effectiveness in dealing with a client.
Earlier this year, in fact, we published a case study that showcases how we helped a client boost their revenue by 77% after creating some product descriptions for them.
Case studies are more than just a piece of self-congratulating marketing material (this is an incorrect assumption that many people hold about these unique content types), though.
With this in mind, follow KISSmetrics’s lead and include real numbers in your case studies.
While phrases like “doubled this” or “tripled that” are powerful, they just don’t have the added oomph they need to take your case study to the top.
This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively.
Since a case study is designed, at least in part, for press distribution, it should be outfitted with your contact information and details.
Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution.
It’s a wildly effective way to make somewhat complex products real and can go a long way toward improving the way your clients perceive your offerings.