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The menu featured customizable burgers, Häagen-Dazs milkshakes, beer and wine along with dishes tailored to the particular state in which the restaurant was located.For example, the New Jersey burger features applewood smoked bacon, blue cheese crumbles, grilled onions and haystack fried onions (like shoestring onions) on an onion roll, while the Norcal burger from Smashburger's California restaurants features Brie cheese, applewood smoked bacon, sliced balsamic marinated tomatoes, grilled onions, lettuce and mayo on a sourdough bun."Lots of entrepreneurs underestimate how long it will take to do things and how much it will cost.
"We concluded that we would be better off starting our own," Prokupek said.
No other restaurant that we know of has gotten from zero to 200 restaurants in five years." That success can be attributed to the research the founders conducted before opening Smashburger.
In particular, they focused on catering to what customers said they wanted in a burger restaurant.
And that comparison is even more lopsided in the morning.
A typical Burger King generates about 15% of its sales at breakfast, or about half of the percentage of sales from breakfast at Mc Donald’s.