Next, you want to understand a need or problem your target audience has for which your product could be the solution.
For example, does your product provide a solution to receding hair lines that men in their forties are looking for?
First, Samantha needs to determine who is going to buy her product.
She can look at similar makeup lines and look at their customers.
For example, Samantha will know that her target audience will be women, who represent the majority of makeup customers.
She will also want to determine if her line will attract a certain age or demographic.
Companies need to determine and focus on an audience profile.
An audience profile is a way for companies to determine their ideal target market of consumers.
This will allow you to put your marketing collateral in the right spot so it is seen by the right people.
All of these steps will help to understand your audience and aid in audience profiling.