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In another experiment, Asch found that the order in which he presented the traits of a hypothetical person drastically influenced the impression formed by participants formed.For example, participants were read one of the following lists below: Series A starts with desirable qualities and ends with undesirable qualities, while the reverse is true for Series B.Access to society journal content varies across our titles.
Participants were asked to indicate which of these traits matched with the hypothetical person who had just been described to them.
Asch found that very different impressions were found based on this one characteristic in the list.
Asch went on to pursue his graduate degree at Columbia University. Peter Asch became a Professor of Economics at Rutgers University, married Ruth Zindler and had two sons, Eric and David.
He initially was interested in anthropology, not in social psychology. Asch was exposed to Gestalt psychology through Gardner Murphy, then a young faculty member at Columbia. Peter died of heart failure at age 52 (predeceasing both parents and his wife.) Asch began his teaching career at Brooklyn College. Prentice, and Hans Wallach were faculty members at that time as well.
The words "warm" and "cold" were shown to be of more importance in forming participant's impressions than other characteristics.
They were considered to be basic to understanding the person, whereas other characteristics would be considered secondary.As a result of this slight difference, people perceive person A as someone who is an "able person who possesses certain shortcomings which, do not, however, overshadow his merits".But, people perceive person B as a "problem, whose abilities are hampered by his serious difficulties".The meaning of the other words in this list also change in the majority of subjects between list A and list B.Words such as "impulsive" and "critical" take on a positive meaning with A, but a negative meaning with B.He created seminal pieces of work in impression formation, prestige suggestion, conformity, and many other topics in social psychology.His work follows a common theme of Gestalt psychology that the whole is not only greater than the sum of its parts, but the nature of the whole fundamentally alters the parts.He grew up in a small town of Łowicz in central Poland. As a result of the language barrier, Asch had a very difficult time understanding in class. Asch later attended Townsend Harris High School, a very selective high school attached to the City College of New York.In 1920 Asch emigrated at the age of 13 with his family to the United States. After high school, he attended the City College of New York, majoring in both literature and science.The experimenters also produced a check list consisting of pairs of opposite traits, such as generous/ungenerous, shrewd/wise, etc.These words were related to the first list of characteristics they heard.