Apple Inc Business Plan

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All three objectives are very important to Apple Company.

Since, Apple Company is world wide known that explains the it can also considered as Strategic Business Units(SBU).

Apple Company is the world’s famous and successful company.

It is a multinational company who manufactures electronics and sells computer hardware and computer software.

Apple stores are located at easy and approachable places where people can reach quickly and buy their desired product.

The first promotional tool for Apple Company’s promotion is advertising.If the product is sold more that means the company is doing a good deal of work and are making the buyers satisfy.Other then that the variety of production techniques, flexibility of prices, and better customer value has been giving Apple Company the advantages.: When it comes to target market strategy for Apple Company.Heavily in areas Apple promotes the products, new managing changes at any television network, technology magazine and all over the Internet and apps.Pricing Strategy- The last is the pricing strategy of Apple Company. They are sold in high prices but according to surveys the purchase of products with high prices is worth of spending money and satisfies people.One of the reasons behind the success of such admirable and reputed company is their strategic planning.Strategy planning is the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities.Strategy Business Units means that large companies may manage a number of very different businesses.Where there is large amount of businesses, demand and success, there also comes the challenges and hard time but other competitive companies.Incompatibility with other different OS can give a disadvantage will strengthen firm’s competitive advantage.As it’s a known fact that Samsung is the main competitor for Apple Company, its also the only provider of application processors for Apple’s products.


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