The research emphasizes that social marketing has arisen from the combination of two ways of achieving social awareness, which include education and the coercion (Aras 420).
The social marketing implements a complex of actions, including describing of the problem, creating a social marketing programme strategy and the plan of further steps, based on the identification of target audience and its needs, evaluation of this program, and its implementation (Aras 420).
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The most important feature that can draw the attention of people is the quality of the provided products and services.
According to the research by Sciulli and Missien, the quality of care, the competence of workers, the variety of services offered to clients and as a result the satisfaction of the customer make the image of the establishment and affect the future success of the company (Sciulli and Missien 21).
Among other marketing approaches, Amaria determines the product strategy, which consists in the promotion of services, provided by the company through advertising, emailing, word-of-mouth or other ways of marketing available in the contemporary world(105).
For the accomplishment of the necessary level of sales, the hospital needs to provide the clients with the products of the high quality and unique effects (Amaria 105).
The other strategy implements the variety of services and requires the use of affordable services with no fixed location, which includes emergency or polyclinic services (Amaria 105).
Finally, the research emphasizes the significance of the price promotion, highlighting that every establishment needs to monitor prices on the market and to provide services of the fair cost (Amaria 106).