Majority of people are not aware about the practices that are detrimental to the society.Television and social media highlights the issue in detail and keeps the people updated.These are some of the positive and negative aspects of the media.
Hence, it is essential for media planners to: Business Publications – Business magazines includes publications such as trade journals for businesses, industries or occupations. Generally, readership includes business managers and executives, businessmen, business students etc.
It may be categorized into –“In some ways radio listeners act more like magazine subscribers than television viewers.
Once the government takes stock of the public opinion, it can proceed ahead and ban the practices that are harmful to society.
Issues such as poverty and child labor are effectively addressed by the media group around the world.
People of other age groups are also influenced by the media.
They are using this in the form of newspapers, television, radio and internet to avail maximum advantages such as information dissemination, entertainment and latest updates of various promotions etc.
Creating wrong impression on the teens: Media creates a very strong influence on the young people as they tend to believe whatever is shown on TV and social websites.
As a result, they fall into the trap of bad habit and find it difficult to leave the addiction.
Transparency: Media has helped to make the working of a nation extremely transparent.
According to the experts, it is the third pillar of democracy after the government and the people.