A Standard Business Plan Outline

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The final section contains financial projection spreadsheets.It's appropriate to include benchmarks and a timeline.Investors also appreciate a discussion of how your costs of development and operations fit into the timeline and when revenues enter the equation.Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.Keep the presentation free of hyperbole, or your plan will appear more fanciful than realistic.A description of the business model makes an effective start for your business plan.Begin with an introduction to the industry and your mission statement.Title your first section "Company Description" and include all the pertinent facts, such as your incorporation or other legal business status, licenses, trademarks and patents. In this section, describe your products and services, how you intend to make money and why the business is relevant.It's always a good idea to include a section on what you'll do if your plans don't seem to be working out as expected -- particularly if you're planning a startup.This is the place to insert a SWOT analysis - a discussion of the strengths, weaknesses, opportunities and threats facing your business goals.

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