If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.” And here are several more articles that outline different ways of tracking social ROI.Tags: Dissertation Word Count Include ReferencesMethodology Of Research ProposalTheme Essays For Lord Of The FliesReader Response Criticism ThesisMedical Receptionist Cover Letter AustraliaAutomotive Service Technician Research PaperPanera Bread Case Study Swot AnalysisPersuasive Essays On Social MediaArgument Essay On Religion
This also improved the customer experience, as these people preferred to deal with BT via social instead of phone or email.
At the Festival of Marketing in 2014 KLM revealed how its last-click attribution model tracked a total of €25m in sales from social media.
And if your company is rubbish at customer service because it doesn’t have the right processes in place, then social media alone won’t be able to fix that.
Jay Baer has written an excellent article on this topic already, so I’ll pinch one of his quotes which neatly sums up my thinking: “Here’s the deal.
My colleague Ben Davis previously wrote a comprehensive post looking at 30 brands with excellent social media strategies.
Included in that list was a nugget of information about furniture retailer Made.com, which was able to track that people who came to its site from organic social had an average order value 4% higher than the site average in Q1 2016.Made also runs its own product-focused social network called Unboxed.Dwell times on Made’s ecommerce site are over 3x higher for those visitors that use Unboxed, and the average order value for these customers was 16% higher than the site average in Q1 2016. This post explains more, but in a nutshell in B2B it’s about getting sales reps to build up their visibility within their industry using their social profiles.For example, it’s great for brand awareness, customer retention, and customer service.But you need realistic goals and the patience to achieve them.By getting involved in relevant conversations and growing their network it then helps open doors with potential clients.Essentially, a budget holder is more likely to answer the phone to someone they’ve already spoken to on Twitter or Linked In.The Dutch airline uses social for three areas: service, branding and commerce.This post includes an update on how the company’s social strategy is evolving.Most importantly (in my view), businesses need to accept that you can’t just ‘do social’. Social media should really be used to amplify that which the company is already doing.If you don’t have a coherent marketing plan or content strategy, then your social media channels will be dull and struggle to find an audience.